The Winning Hand Endowed Scholarship
A permanent legacy of opportunity — ensuring that the Holidays’ support of education through the United Negro College Fund will continue in perpetuity.
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Every gift, at every level, is a card played in service of a lasting legacy for future scholars. Help us reach our endowment goal.
About the Scolarship
For more than six decades, The Holidays, Incorporated has demonstrated an unwavering commitment to higher education through annual contributions to the United Negro College Fund. This tradition of giving has supported generations of deserving students and strengthened the mission of historically Black colleges and universities across the nation. In 2025, the organization took a bold step forward — establishing the Winning Hands Endowed Scholarship. This initiative transforms years of annual giving into a permanent endowment, ensuring future scholars will be supported in perpetuity.
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The Winning Hand Vision
The Winning Hands Endowed Scholarship is more than a fundraiser — it is a celebration of legacy, leadership, and the enduring belief that education changes lives. By establishing a permanent endowment with UNCF, The Holidays, Incorporated ensures that every future generation of deserving young people will have access to the support they need to succeed.
An Enduring Opportunity for Students
Through this scholarship, The Holidays, Incorporated commits to:
See Benefits
- Exclusive recognition as a Presenting Crown Sponsor
- Premier branding placement across event signage, digital platforms and select printed materials
- Verbal on-stage recognition during the program
- Recognition in pre-event, onsite, and post-event communications
- VIP seating designation: one table or 10 tickets (tickets can be donated to the chapter)
Ready to contribute?
Every gift — at every level — is a card played in service of a lasting legacy for future scholars. Choose the giving method that works best for you.
Give via Zelle
Send your gift directly through your bank’s Zelle feature to bhmholidays@gmail.com. Include your name and chapter in the memo.
Give by Mail
Make checks payable to The Holidays, Inc. (memo: Winning Hand) and mail to:
Holiday Ruby Brooks, Financial Secretary | 4601 N. Park Avenue #1515 | Chevy Chase, MD 20815
The Holidays, Incorporated is a 501(c)(3) organization. All donations are tax-deductible to the full extent allowed by law.
The Winning Hand Campaign
The Winning Hand Campaign is the fundraising initiative behind the endowed scholarship. Through tiered giving levels — from Grand Slam to Friends Circle — every Holiday and supporter can play a role in building this permanent legacy. Gifts at every level make a difference.
Join us in holding a Winning Hand for the Future.
