The winning Hand Campaign
Since 1965, The Holidays, Incorporated has contributed annually to the United Negro College Fund. In 2025, we took a bold step forward — establishing the Winning Hands Endowed Scholarship, a permanent legacy of opportunity for future scholars. The Winning Hand Campaign is how we get there.
We're Almost There!
Every gift — at every level — brings us one card closer to a full endowment. Help us reach our goal and secure educational opportunity for generations to come.
2025
— Laying the Foundation
The Winning Hands Endowed Scholarship is established in partnership with UNCF. The founding hand is played.
2026
— Building Momentum:
The inaugural Winning Hands & Crowns of Legacy Luncheon is hosted at the 55th Annual Concourse in Birmingham. Fundraising accelerates.
2027
— Endowment Established
With sustained contributions from members, chapters, and supporters, the endowment reaches its goal — ensuring scholarships in perpetuity.
| header | |
|---|---|
|
Annual Holidays, Inc. contribution
|
$5000 |
|
Past Presidents Challenge (one-time) |
$6000 |
|
$100 voluntary gift from 300 members |
$30000 |
|
Total: |
$41,000 |
| header | |
|---|---|
|
Annual Holidays, Inc. contribution
|
$5000 |
|
Past Presidents Challenge (one-time) |
Undetermined |
|
$100 voluntary gift from 300 members |
$30000 |
|
Concourse Public Scholarship Luncheon |
$30000 |
|
Total: |
$65,000 |
| header | |
|---|---|
|
Annual Holidays, Inc. contribution
|
$5000 |
|
Past Presidents Challenge (one-time) |
Undetermined |
|
$100 voluntary gift from 300 members |
Undetermined |
|
Concourse Public Scholarship Luncheon |
Undetermined |
|
Total: |
$5,000 |
The campaign timeline
"This initiative transforms years of annual giving into a permanent legacy of opportunity, ensuring that the Holidays' support of education will continue in perpetuity. This inaugural event represents more than a fundraiser — it is a celebration of legacy, leadership, and the enduring belief that education changes lives.
Winning Hands & Crowns of Legacy Luncheon
The inaugural public luncheon and fundraiser for the Winning Hands Endowed Scholarship takes place on Saturday, September 5, 2026, at the Hyatt Regency – Wynfrey Hotel in Birmingham, Alabama. A Little Black Dress Affair adorned with Pearls — join us for an afternoon of elegance, celebration, and purpose as we raise funds to secure educational opportunity for future generations.
