The Winning Hand Endowed Scholarship
A permanent legacy of opportunity — ensuring that the Holidays’ support of education through the United Negro College Fund will continue in perpetuity.
We're Almost There!
Every gift, at every level, is a card played in service of a lasting legacy for future scholars. Help us reach our endowment goal.
About the Scholarship
For more than six decades, The Holidays, Incorporated has demonstrated an unwavering commitment to higher education through annual contributions to the United Negro College Fund. This tradition of giving has supported generations of deserving students and strengthened the mission of historically Black colleges and universities across the nation. In 2025, the organization took a bold step forward — establishing the Winning Hands Endowed Scholarship. This initiative transforms years of annual giving into a permanent endowment, ensuring future scholars will be supported in perpetuity.
An Enduring Opportunity for Students
Through this scholarship, The Holidays, Incorporated commits to:
See Benefits
- Providing permanent, recurring financial support to HBCU students through UNCF
- Partnering with UNCF to identify and uplift deserving scholars nationwide
- Honoring six decades of annual giving with a lasting institutional endowment
- Ensuring every dollar contributed continues working for future scholars in perpetuity
Ready to Contribute?
Every gift — at every level — is a card played in service of a lasting legacy for future scholars. There are three ways to give — choose the one that works best for you
The Winning Hand Campaign
The Winning Hand Campaign is the fundraising initiative behind the endowed scholarship. Through tiered giving levels — from Grand Slam to Friends Circle — every Holiday and supporter can play a role in building this permanent legacy. Gifts at every level make a difference.
Join us in holding a Winning Hand for the Future.
